AGENDA

E-commerce. Online internet shopping. Laptop and shopping bags. 3d

Private Session

International

Bringing out your best for the client

In Store Experience

12.05 – 12.25 CASE STUDY

Next Generation Retail – Innovate today, or be gone tomorrow!
Interactive technologies are transforming the very foundation of how we live – and also the way we shop. Martin Wild, Chief Innovation Officer of the MediaMarktSaturn Retail Group, will comment the results of the forward-looking projects that MediaMarktSaturn has developed during the last years and he will show what retail will look like in the future: robots will guide us, Augmented and Virtual Reality will merge on- and offline worlds to an all new shopping experience and artificial intelligence will help us to find what we are really looking for.

Martin Wild
Chief Innovation Officer
MEDIAMARKT-
SATURN

12.20 – 12.45 CASE STUDY

KIKOiD, innovation and technology for an exceptional store experience
The staging of KIKO Milano in its Milan flagship store changed radically with the addition of KIKOiD, a customization program with the help of touch screens and robotic technology. How have customers perceived this experience? What has the impact of the innovation project been on the business? How has the conversion rate increased with the new experience? 

Stefano Pinzani
WW Jefe de Medios y CRM
KIKO MILANO

12.45- 12.55 Q&A NETWORKING

How will be the store of the future?

We have seen some amazing experiences created in stores. But the client always wants more… What will the future bring us? What can we do to be one step ahead of the client?

Stefano Pinzani
WW Jefe de Medios y CRM
KIKO MILANO

Martin Wild
Chief Innovation Officer
 MEDIAMARKT-
SATURN

Logistics Optimization

12.55 – 13.15 CASE STUDY

Lesara – so what exactly is agile retail?!

See now, buy now. Consumer demand in trend-driven segments is increasingly challenging to meet. Why does Lesara believe that a speedy supply chain alone or an extensive S&OP planning is not the answer? Who is David Odonkor? And how would a mathematician argue with Karl Lagerfeld?

Matthias Wilrich
Co- Founder & COO
LESARA

13.15 – 13.35 CASE STUDY

Achieving an optimal logistic ecosystem

The increasing complexity of logistics operations must deal with the increasing necessity of faster deliveries. This case study will demonstrate how to achieve an optimal logistic ecosystem in a really complex environment

Theo Ricoveri
Logistics Development and Supply Chain Manager
COOP

13.35 – 13.45 Q&A NETWORKING

Logistics optimization: much more than the last mile

Even if the last mile is one of the key elements of an outstanding logistics strategy, which elements may be of paramount relevance for improving logistics in the long term?

Theo Ricoveri
Logistics Development and Supply Chain Manager
COOP
Matthias Wilrich
Co- Founder & COO
LESARA

13.45 – 14.00 INDUSTRY VIEW

Technology trends for becoming tomorrow’s retailer

Which technologies available today will be the key for being a successful retailer in the future? Bots, IA, Big Data, Augmented Reality, Virtual Reality, RFID, Digital signage, sustainable technologies, etc.

Customer Centricity

15.30 – 15.50 CASE STUDY

A successful Customer journey comes from a successful Customer centric strategy. The Hackett London case study

Delivering a unified experience for every sales channel, with a strong focus on client experience at every touch point, only comes from a comprehensive company effort. This presentation will demonstrate the excellent work developed by Hackett London, from strategic definition to data management or in-store experiences

Hugo Tapia Frade
Head of Customer Strategy & CRM- Group Business Development
HACKETT LONDON

15.50 – 16.10 CASE STUDY

How to create a first class customer centric company

Transforming science into action: How can you take the most profit out of all the customer insights and really transform your company into a customer centric company

Marta Cunha
Customer Insights Director
SONAE MC

16.10 – 16.25  Q&A NETWORKING

Being at the centre of customer-centricity

Customer-centricity is a challenge, as the customer is always right and he always wants more. What can we do to improve the client experience? Which technologies may benefit the customer-centricity approach?

Marta Cunha
Customer Insights Director
SONAE MC
Hugo Tapia Frade
Head of Customer Strategy & CRM- Group Business Development
HACKETT LONDON

Omnichannel challenge

16.25 – 16.45 CASE STUDY

Impact of a deep Customer Journey personalisation on customer retention

Boozt, the fast growing Swedish retailer, is focusing their efforts on the individual to win the crowd by understanding that customer loyalty is not just about exploiting similarities but embracing differences too. This presentation will show how the company is creating stronger relationships with their customers, exploring the endless opportunities within the customer journey to identify new touchpoints, finding the right channels, using customer centred & 1:1 personalisation to tailor the content, and listening to their customers.

Javier Artal Herbella
CRM Project Manager
BOOZT 

17.05 – 17.25 CASE STUDY

Roadmap for creating and omnichannel project

Digital clients want to have an immediate and limitless access to their store of preference, whether it be online, mobile or physical. How can we offer a truly omnichannel service, not only available through different platforms but offering them a similar experience for all of them?

17.25 – 17.40  Q&A NETWORKING

International Retail Trends: a glimpse of the future

The future is that space where trends meet reality. Our experts will share their views on the evolution of retail trends: where should we head for in order to maintain the current success in the future?

Javier Artal Herbella
CRM Project Manager
BOOZT 

Special Private Session

If yout want to know the future of international retail, this is your session
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